Snap-on Tools Australia and New Zealand Conference
Client: Snap-on Tools Australia and New Zealand is a leading global innovator, manufacturer and marketer of tools, diagnostics and equipment solutions for professional users.
Event Description: Snap-on Franchisee Conference 2020
The Snap-on Franchisee Conference (SFC) is an annual 3 day event which is attended by the Snap-on head office team, franchisees, franchisee employees and families across Australia and New Zealand. The event provides a platform to launch the new tools and equipment, the opportunity to attend technical sessions that provide franchisees with in-depth knowledge on the latest innovative Snap-on products, along with sales and marketing insights and methods for growing their businesses.
The SFC program opens with a launch presentation and the franchisees then spend the majority of the conference at the exhibition, where the extensive range of Snap-on hand tools, and equipment, tool storage units and mobile stores are showcased. The evening events include a gala awards dinner to recognise the achievements of the franchisees and an informal cocktail party. Snap-on Tools is a family oriented business and franchisee partners and family are encouraged to attend and family friendly activities also form part of the program.
Astral Events was engaged by Snap-on Tools to manage and deliver all elements of the 300 person conference, from event inception to project management and coordination of all event elements, including registration, exhibition design and build, logistics and on-site management; venue management of the conference, hotel accommodation and dinner venues; AV and production; event styling and event delivery.
Snap-on Franchisee Conference 2021
Due to Covid-19, Snap-on SFC 2021was transitioned to the Snap-on SFC Virtual Meeting 2021. This required considerable creative and logistical planning in order to provide franchisees with the same detailed product information on the extensive range of Snap-on tools and equipment in a virtual format that was engaging and effective. The various product segments were filmed in a studio in the months leading up to the conference and edited, a website was designed and built to host the virtual meeting, including a live chat feature for franchisees to ask questions, and the meeting was streamed on 5 January 2021
Astral Events worked closely with Snap-on to plan and deliver the virtual meeting, including the design and build of the meeting website, registration, design and production of stage sets for filming, studio set-up and execution, AV and production, managing editing process of product segment videos, procurement of items for franchisee delegate packs, and on the day event management of the stream and live chat support.
Client testimonial: Snap-on Tools is a global organisation founded just over 100 years ago in Milwaukee Wisconsin USA. Through the years our company has built a reputation for premium quality tools for professional technicians and engineers across Automotive, Aviation and Mining industries. Our Australian & New Zealand operation provides services to nearly 200 franchisees that have an extensive customer base across both markets. Throughout the year we hold large scale events entertaining our franchisee family and suppliers. Our events are important to our brand to ensure they are delivered with excitement and professionalism to wow our customers! Snap-on engages Chelsea and her team at Astral Events to manage all aspects of our events throughout the year. Without doubt their experience in working with venues, external stakeholders, AV set up, project management and the “can do” attitude is the best in the business. If you are looking for a professional event team, Astral Events come highly recommended and are an absolute pleasure to work with.
Adam Wright National Marketing Manager
